Let me rephrase.
I don’t like sitting around waiting for things to happen and then reacting to the thing that happens.
That’s the way most people fish.
…and It’s boring.
Look… if you enjoy it I’m happy for you but it’s just not for me.
I’m the same way when it comes to prospecting and generating new business.
Some business owners are good with making a funnel (pole), making an offer (bait), and waiting for something to happen.
I’m not.
I’m jumping off the boat, spear in hand.
I’m going into the water and coming back out with a new customer.
Wanna go fishing with me?
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