Earth & Envy: Healing Through Self-care and Empowerment

When you step into the shoes of an entrepreneur, your journey is inevitably a blend of personal stories and business innovations. In this case, D’Anna Brown-Locklar, the founder of Earth & Envy, brings a poignant yet empowering narrative of self-healing and determination.

Earth & Envy is a high-quality bath salt supplier that provides relief and relaxation to consumers while empowering smaller businesses. Their bath salts, carefully sourced from international markets, offer affordable luxury for customers and innovative opportunities for crafters and small businesses alike.

The company’s mission is to create a relationship with partners that goes beyond the transactional. They aim to provide a platform for smaller businesses to reach a larger audience, leveraging their partnerships with major retailers like Amazon and Walmart. Their commitment to maintaining competitive pricing is showcased by their price match guarantee, a testament to their dedication to their customers.

Brown-Locklar’s entry into the bath salt business wasn’t just a business decision but a personal journey. Following a period of trauma and abuse, Brown-Locklar found solace in the healing power of bath salts. She explains, “Soaking became my coping mechanism… it all started with salt. Opening this business represents a pivotal moment in my life where I started to value myself.”

Earth & Envy’s base of operations is located in Gastonia, North Carolina. The move from Rochester, NY, to North Carolina represented a significant change of pace for Brown-Locklar. Her journey has been marked by resilience, as she rebuilt her life after losing everything in Hurricane Matthew in 2016.

The team at Earth & Envy is an integral part of the business. Alongside Brown-Locklar, her husband David contributes to the business by assisting in packing products and developing ideas. They also offer a warm welcome to first-time shoppers with a 35% discount on their initial order.

Earth & Envy’s guiding principle is “Love yourself every day. Love, laugh, and a little bit of salt is all you need.” This tagline, deeply personal to Brown-Locklar, encapsulates the spirit of self-care and empowerment that the company embodies.

Aside from running a successful business, Brown-Locklar is also a mother of three children – Joy, Dominique, and Damir. When she’s not managing Earth & Envy, she enjoys crafting, karaoke, and spending time with her family. She loves her city, her crafting passion, and her local Hobby Lobby store.

While the company’s success has been remarkable, the journey has not been without challenges. Brown-Locklar recalls a moment at an event when someone walked away after learning that Earth & Envy was Black-owned. But she remains undeterred, using these experiences to fuel her passion for her business and mission.

Earth & Envy is currently in the process of earning the Buy Black certification, reinforcing its commitment to supporting the Black community. Also, all their salts are Halal certified.

Looking to the future, Earth & Envy plans to continue its growth trajectory, connecting with more businesses and customers worldwide. The company’s journey is a testament to the power of resilience, self-care, and the spirit of entrepreneurship. And as Brown-Locklar would undoubtedly agree, sometimes, all you need is a little bit of love, a lot of laughter, and just the right amount of salt.

Shop Earth & Envy here.

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